Building Business Brand With Online Video Marketing
There are many marketing alternatives available for the ingenious and aggressive online marketers on the Internet nowadays. As a tech-savvy marketer, you are always in search of an edge. Competition for online customers is intense. You have to build your brand, generate leads, and promote your products and services.
Online video marketing is very helpful in this regard. And its results are super-fast when it’s properly integrated. Video marketing is one of the most popular content marketing strategies. Many B2B marketers recommend video marketing.
Following are five convincing facts about online video marketing:
Era of Online Video Marketing
Video marketing is growing every day. Its rate of adoption and acceptance is remarkable. For example, Alexa ranks YouTube as the 3rd most popular site in the world. This means video marketing is a reliable way to achieve great exposure. More viewers lead to more customers. And more customers mean more sales.
Online Video Marketing is Versatile
Versatility is one of the major reasons for online video’s popularity. Marketers use online videos to repurpose many other marketing materials, for example, case studies and white papers. Internet videos are found on websites, e-newsletters, and blogs. Customers can easily subscribe to them as RSS feeds. Social media is also a great source. A lot of video content is available on websites like Facebook, Twitter, Google+, and LinkedIn, to name a few.
Versatility transforms into amazing marketing power. Viewing videos are not only faster but also more preferable to reading the text. With online video marketing, you are reaching a wider audience.
Shareability is Fast and Easy
According to a Forbes study, more than 50% of senior executives share videos with their colleagues on a weekly basis. A slightly better percentage says that they receive job-related videos. These statistics indicate that online videos are highly shareable.
The trend of sharing videos is increasing every day. The data indicates that this trend will considerably increase in the future.
Video SEO Extends Reach and Access
SEO work wonders for text-based content. And it works well for videos too. Because with text, video content is very useful. Valuable and relevant content attract viewers. If you have videos embedded on your site, you can easily optimize them by including keywords in the title and using the same keywords in the description. Optimized videos are easier for your target viewers to find.
Internet Video Achieves Great Impact with Low Cost
Video marketing has great impact. It reaches millions of viewers (if optimized properly), depending on the platform you use. It has a fast shareability and does a great job in attracting and reaching your target market with low cost.
Round Out Your Marketing Campaigns with Video
You can easily accelerate your branding and lead generation by adding online video to your marketing strategies. Videos have numerous advantages with no evident downsides.
It not only adds a new dimension to your marketing content but also expands your prospect universe. More viewers result in more conversions. More conversions result in more profits.
It’s affordable, fast and essential because your customers love it.