5 Simple Steps to Better Implement Search Engine Optimization!
Exposure (Traffic) is the most important requirement of a website and that is why Search Engine Optimization is a must for your website/blog. It’s the first priority of every website owner to bring in the maximum amount of traffic to his/her website.
About 80% traffic comes from search engines. If the ranking of a site is better in search engines, the traffic will automatically go up. This is where SEO comes in, as SEO helps improve the ranking of a website on search engines, and if done properly, the site can get onto the first page of a search engine as well.
One thing to keep in mind that in every category of products or services, there’s competition as many people are struggling for the same spot. If you want to get better traffic and have an edge over your competitors, you have to optimize your site through SEO.
Search Engine Optimization is not as difficult as it seems. Following are some guidelines to help you optimize your website using search engine optimization:
Step 1: Check the design and layout of your website:
While it’s not necessary to have a cool looking website to get more traffic, sometimes having an awesome looking site could be the major reason behind getting less traffic than desired. It is recommended to check the layout and design of your website.
Too much heavy graphics may cause slow loading of pages, also a poor layout may become the reason of higher bounce rate. That’s why you should focus on fixing the layout and design of your site to have better results.
Step 2: Proper Use of Keywords:
Keywords are very important for SEO, but it doesn’t mean you should fill the web page with them. Keyword stuffing impacts your site negatively. On the other hand, lack of necessary keywords is also detrimental.
Using keywords in meta tags and a title of the post are not enough, there is a certain percentage that should be kept in mind when using them in articles and posts. You should put some critical keyword in the first paragraph of the post, as well as hyperlinks and headlines.
Step 3: Site Maps and Text Links:
Indexing of all your website’s pages is necessary if you want your site to get recognized and ranked higher in searches. Search engines use web crawlers to index content therefore, it is crucial that all the pages of your website are found by those crawlers.
Using a sitemap that displays each and every link of your website is recommended. Additionally, creating a navigation menu is also a good habit as it makes easier for search engines to find and identify all your pages.
Step 4: Backlinks – Quality vs. Quantity:
Backlinking is the backbone of SEO. PR 6 and PR 7 backlinks are a great way to boost website ranking. However, the quality of backlinks is more important than the quantity.
Backlinking takes time and you won’t see the results instantly, you have to give it some time to index the backlinks by search engines. It’s foolish to think that quantity of backlinks is more important than the quality.
Step 5: Keep Up to Date with Search Engine Ruling;
It is essential to keep yourself up-to-date and keep an out for frequent search engine changes as search engines change their rules often. Forums and blogs dedicated to search engine optimization are a great way to follow the updates because they provide useful information about latest search engine changes regularly. It’s a good idea to join those forums and subscribe to those informative newsletters to keep up to date with search engine ruling.
SEO is not a child play, but following the above-mentioned steps will help you get started.